consumer courses in New Zealand

loyalty. The course also covers socio-cultural influences on consumer behavior. Workload Lectures 22 hours Class Test 1 2 hours Final Exam 3... The objectives of the course are: 1. To gain an understanding of the concepts and theories underlying consumer behaviour; 2. To gain an...

The purpose of this course is to introduce students to advanced consumer behaviour and research, and for students to develop the ability to... consuming we should strive to be good at it” (Hawkins, Best and Coney 2004). Consumer behaviour is one of the most diverse and intellectually open...

The course involves a detailed study of the law relating to sale of goods, consumer guarantees, fair trading and other consumer protection... in its two most important forms: business to business and business to consumer. Most of the relevant law here is statutory and is found in...

Scarcity, exchange and trade. Market analysis and policy. Consumer choice theory. Theory of the firm. Imperfect competition. Externalities and public goods. (ECON199 is offered under the STAR programme for secondary school students. Secondary School students only may enrol in...

experience design principles. introduces the student to Electronic Commerce (e-Commerce) principles and practices covering Business-to-Consumer and Business-to-Business systems as well as the technological infrastructure necessary to support these systems.  Practical application...

introduce students to the marketing concept, marketing environments, marketing strategy, its planning, implementation and control as well as consumer behaviour. The core elements of product, pricing, promotion and distribution are addressed. Relationship to other courses This...

A course in advanced microeconomic theory, covering the topics of consumer theory and decision making, production decisions, market and...

lesser extent, ceramics. These classes of materials are becoming more important to industry especially in the transportation, electronic and consumer manufacturing industries. Introduction to composites Classes of composites Manufacturing of composites Fibre architecture...

between advertising, consumerism, identity, the environment and citizenship. We'll take a critical approach to the most ubiquitous form of media messaging that exists: the advertisement. This course explores key debates surrounding advertising and our present consumer culture. More...

conduct and questions of moral, professional and legal obligation. 6. Have developed skills in recognising and applying the law of contract, consumer law, equity and torts in relation to lawyer-client duties, breaches and remedies. 7. Have developed enhanced skills in critical...

introduce students to the marketing concept, marketing environments, marketing strategy, its planning, implementation and control as well as consumer behaviour. The core elements of product, pricing, promotion and distribution are addressed. The course is designed to help you...

graphical and/or simple algebraic approach. Most of the first term is spent using the consumer behaviour model to explain optimal consumer decision making with different types of goods. Consumer decision making under risk and uncertainty is also examined. Term two is spent...

Management, Marketing and Entrepreneurship.  It integrates and builds upon material covered in MKTG 201 "Marketing Management" and MKTG 204 "Consumer Behaviour". Learning Outcomes By the end of the course, you should be able to: critically appraise advertisements and ad...

. We will briefly discuss special issues in relation to trespass and occupiers liability. Consumer Law We will discuss the most common consumer laws that relate to commerce such as the Consumers Guarantee Act, the Securities Act, the Fair Trading Act, and the Sale of Goods Act. We...

management concepts, service quality, service logic; consumer behaviour, expectations and perceptions in relation to services; understanding customer... service quality; consumer behaviour, expectations and perceptions in relation to services; understanding customer requirements, and service...

This course provides information on how to access and build reports as well as analyze data using several of the information consumer... with multidimensional data access SAS data sources work with SAS analyses. Who should attend Power user/Information consumer Formats...

large amounts of information in a short period of time. Learn how to use the information consumer applications in the platform for SAS... reviewing the course environment and metadata Building an Information Consumer Reporting Application building an information consumer reporting...